Search Marketing Services

If you have a business that is dependent on the success of your website you have probably spent time and not inconsiderable budget having that web site designed and built. But does it mean that if it looks good, has your logo on it, has great imagery that it's successful? Of course not............

The exact definition of success will vary dependent on objectives but will include the number of customers who visit, or more precisely the number of relevant customers that visit, and the number who complete an action on the web site - contact you, leave details, sign up for a newsletter, have a demo of your product, or buy a product.

At Digital Relevance the aim of our Search Engine Marketing Services is to define what success is for your business and web site and to help you to drive relevant customers to your web site and to measure what they do once they get there - if you are not measuring what you are doing there is no benchmark for improvement!

Search Engine Marketing at Digital Relevance includes a combination of:


Search Engine Optimisation
Pay Per Click Advertising
Google Analytics

Depending on your objectives we can put together a programme of Search Engine Optimisation which is all about increasing the number of your target audience that find you in search engine results pages and is a more medium to long term strategy. Or we can develop a pay per click campaign using Google Adwords - paid for links that appear in search engine results pages - that can deliver relevant traffic to your web site and results for your business more immediately.....

............and, oh yes, we can combine the two to generate even more results and success for you and your business!

Believe it or not we are like you....we want our customers to spend more money with us! So we like to measure the success we deliver for your business and improve what we are doing for you to deliver even more success.............but how?

Well, we can set up Google Analytics for you or share your Analytics and actually measure month on month the results of our work with you. Working with you we can then implement recommendations for improvements and developments to the SEO or Pay Per Click activity, or even to the web site itself..........that's right the programmes we put together for you may include suggestions for the development of the web site itself.

Search Marketing at Digital Relevance is quite simply a method of generating more success for your business by working with you to develop online marketing activity, measuring it and then developing and improving it even further.......

............Interested in a further discussion? Simply email searchmarketing@digital-relevance.com or call us on 01344 706001