Google Website Analytics

Spending money online has become easier and easier as advertising and marketing models have developed.........but often we come across people who don't realise that it has also become very easy to monitor the results of this online expenditure.

Whether you spend on Search Engine Optimisation, Pay Per Click adwords advertising, email marketing or other online advertising you can see the results of all of this activity if you track it in Google Website Analytics, or Google Analytics

Digital Relevance manage a number of client analytic accounts. We can set up your website analytics for you and ensure it will track all the pages on your web site. We can set up specific tracking of monetary and non monetary goals you have for your web site. We can monitor and report on a regular basis so you can see the effects of all of your online marketing activity.

This then gives you the opportunity to make decisions on what activity is delivering the results you need for your web site and for your business, and through a process of improvement increase the success of these results, and see this in the website analytics.

Being able to see that email marketing, for example, is delivering specific visitors to your web site in analytics and that the average customer is spending a specific amount once they visit your web site means you can see the ROI of this marketing and make instant decisions about further spend on this type of online marketing.

Being able to know exactly what return on investment you are getting from each type of online marketing means that you can spend more where you will get a higher return and know that your money is working hard for you...................

............Interested in a further discussion? Simply email searchmarketing@digital-relevance.com or call us on 01344 706001