Digital Relevance

One of our media customers, who visitors to this site will already be familiar with, recently started requesting thought leadership articles. The idea was simply to add good content for their newsletter subscribers/website visitors and at the same time provide a forum for their loyal customers to position themselves as thought leaders in their industry.

In one instance the CEO of a Global Telco, through their marketing agency, took advantage of the opportunity.

The piece was a clicks hit in the newsletter and a traffic hit on the website, great for the publisher, agency and client. The client was sufficiently pleased with the results they posted the story at the top of their news section on the home page of their website.

The Publisher benefited, the agency benefited and the client was delighted, a win win win for all.

It made me think, why did the CEO of a world brand and probably busier than many of us make time to take advantage..?

Not sure but, his actions partly demonstrate perhaps why he is a leader, through deciding to make time to take action.

I was listening to a financial commentator on the radio this morning talking about the current Toyota faulty car recall and although I was aware of the story had no idea just how bad things were. So I came in and Googled ‘Toyota recall pr’ WOW this has to be the worst pr campaign ever, unless anyone can point us at a worse example of course..? It also made me think, what ever about Toyota neglecting their own customers, what about the car drivers out there at risk from Toyota’s, surely they should be considered..? Anyone unfamiliar with what’s happening do the same search or start here