Digital Relevance

I was sent an email yesterday that made me laugh, so if you like…Irish Humour and football…and dislike French cheats, you may well find this makes you laugh too..?

Thierry meets St.Peter

Friday fun today steps away from our normal let’s have a laugh at something marketing related and just simply pointing everyone at a truly fantastic competition. One of our newest customers has launched a competition to win the holiday of a lifetime, quite literally, unless any billionaires’ are receiving Friday Fun..?

If you take a look here you will see what I mean.

Have a fantastic Friday

Denis

Denis Sheehan
Managing Director, Digital Relevance
www.digital-relevance.com

Welcome again to Friday Fun.

The saying goes “Imitation is the highest form of flattery” and in my opinion the recent Snickers ‘get some nuts’ campaign follows very closely on a Reebok campaign launched at the Super Bowl way back in 2003.

If you have never seen a ‘Terry Tate’ ad before and you have a cruel sense of humour, warning they are addictive.

If you take a look at both I would be interested to get some comment on which is better/funnier and if you agree that Snickers are flattering Reebok.

• Get Some Nuts

• Terry Tate

Have a good weekend and fingers crossed for Sunday.

Regards

Denis

Denis Sheehan
Managing Director, Digital Relevance
www.digital-relevance.com
01494 819905
07596 742380

I signed up to receive email marketing from a site I recently found, which I thought demonstrated great design, look, feel and branding. A week later I received my first email, wow! All the elements that had been applied to make the site great had been abandoned in the email marketing and then some. The missed opportunity to further engage with visitors was significant and surprising as most actions required would simply take the re purposing of their web strategy. This led me to compose an email with some suggestions as detailed below. It would not be fair to name the site, so please don’t ask but today’s Friday fun is simply to request pointing us at similar brand gaffs. On a more serious note more suggestions on how web and email work effectively together would definitely be welcomed.

Regards

Denis

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Hi ‘xxx’,

A few ‘Top Tips’ on email marketing

1.   The subject line has an extra question mark in the wrong place, reducing open rates.
2.   As you are only sending in text you cannot see who opens, reducing the ability to target message content and segment accordingly.
3.   You present the whole message instead of using links, ‘xxx’ tips for example could be linked to on a web page, the clickers can then be segmented by type of dance tip.
4.   Not everyone who registers wants to learn to ‘xxx’, the message assumes this increasing unsubscribe rates.
5.   Punctuation is poor, this will matter to some people, if it is correct nobody will notice.
6.   The text is too big, so is received and interpreted as shouting, increasing unsubscribe rates.
7.   The fonts are mixed, just poor presentation.
8.   The subscriber options should be a link. This should link to an unsubscribe page that details features, advantages and benefits to staying on your email marketing list, reducing unsubscribe rates.
9.   HTML allows you to brand your emails, your website has a strong brand and you should reflect that brand as it will increase engagement with your brand. You have built a brand, maintain it.
10. Outsource to a specialist, the results will more than pay for themselves.

The best email information site out there is - http://www.clickz.com/experts/em_mkt Hope you find this useful.

Regards

Denis

A Leicester couple who drove their car to ASDA, only to have their car break down in the car park.

The man told his wife to carry on with the shopping while he fixed the car.
The wife returned later to see a small group of people near the car.

On closer inspection, she saw a pair of hairy legs protruding from under
the chassis. Unfortunately, although the man was in shorts, his lack of
underpants turned his private parts into glaringly public ones..

Unable to stand the embarrassment, she dutifully stepped forward,
quickly put her hand UP his shorts, and tucked everything back into
place.
On regaining her feet, she looked across the bonnet and found
herself staring at her husband who was standing idly by watching.

The AA mechanic, however, had to have three stitches in his forehead

John Smith’s is to bring actor and comedian Peter Kay back as the face of its ale. Kay, who starred in the John Smith’s ’No Nonsense’ TV ad campaign from 2002 to 2005 renewed his partnership with John Smith’s this weekend, presenting the winner’s trophy at the Grand National at Aintree – sponsored by John Smith’s. Some old favourites can be seen here…

Friday Fun today is again all about great beer commercials, I did a bit of searching and found a real gem, simple and great product placement, something that some funnies miss (thanks for the post last week Craig !).

Please take a look and this week’s challenge is simply point us at a better example. The winner will be posted in the Blog next week.

Today’s Friday Fun today is all about great beer commercials, I did a bit of searching yesterday and found some real gems. Please take a look and post a comment on which you feel is best, or point us at a better example.

Heineken – Guinness – Carlsberg – Budweiser

Steve Jobs and pals use a few adjectives during last Apple’s keynote If it’s half as good as Steve says it will save the planet

Once in a while a marketing masterpiece is created and the current compare the meerkat campaign is one of them in my opinion. The TV ads are great and the website (my twelve year old son pointed me at as he and his friends all love it) is even better, too much good stuff to mention one, but take a look at www.comparethemeerkat.com it is seriously funny Little wonder Aleksandr has 658,696 Facebook fans following him

You may however prefer listening to a pale imitation of an opera singer screeching in an extremely irritating fashion

For a bit of Friday fun why not post a vote if you prefer Opera or Meerkats