A new research study from the Institute of Practitioners in Advertisng (IPA) and Thinkbox, in conjunction with The Gunn Report, has identified a direct correlation between strong advertising creativity and business success.

he study, which scrutinised 175 campaigns from leading brands including campaigns by Budweiser, Volkswagen, Virgin Atlantic, Cadbury’s Dairy Milk and BT, showed that the most creatively awarded advertising campaigns are 11 times more efficient at delivering business success.The research analysed the correlation between…more